Converting a lead into a customer rarely happens with a single touchpoint. Prospects need to be nurtured with timely information and relevant offers. Automating this process ensures every lead receives the attention they deserve, no matter how busy your team is.

Here\'s a simple lead nurturing workflow you can build in n8n:

  1. Trigger: A visitor fills out a form to download a resource or request information.
  2. Enrich Data: Use an enrichment API to append company information, job title and social profiles.
  3. Score & Segment: Apply lead scoring rules based on industry, role and behaviour. Assign the lead to a segment (e.g., hot, warm, cold).
  4. Send Emails: Trigger a personalised email sequence that nurtures the lead based on their segment. For hot leads, send case studies and free consultation offers; for warm leads, share best‑practice guides.
  5. Notify Sales: When a lead reaches a certain score, automatically create a task in your CRM and send a Slack notification to the sales team.
  6. Update CRM: Synchronise all interactions back to your CRM so your team has full visibility.

n8n’s visual interface makes it easy to map out this journey. You can drag in nodes for webhooks, HTTP requests, conditional logic and email providers, connecting them with simple lines. If you need help building or optimising your nurturing flows, our consultants are ready to assist.